I am loving all these beautiful soft palettes for SS20. With collections leaning toward seasonless, there is so much more room to play. We don’t have to stay with pastel florals for spring, neon tropics for summer and jewel tones for fall. We can develop out for next year or for right now and they should feel relatively interchangeable. As an art director for a print studio, we spend a lot of time living in the future. It is nice to begin feeling like we can live in the moment as we lean into slower fashion.

The fashion industry has always felt stressful to me, which is why I went away from apparel design and into print design. Creativity should not feel stressful.

So, take a deep breath and know that as long as you are creating something that is authentically you and from a place of intention and intuition…it will work. It may not work for everyone…but it will work for your ideal clients. And this soft palette is giving me all the feels. Even in the fall.

Want to learn more about finding your ideal clients through the Design Niche process? Grab a FREE copy of my workbook and enjoy spending some time digging in to the questions that will help you find your place in the world of print design.