Color Trend: Golden Hour. The Resort 2020 runway showed us golden yellows, spicy oranges and bold shades of red. And although this palette is not new to us, I feel it will carry through next year and remain strong in commercial markets.

Social media and over saturation in the market are giving trends, both print and color, a much longer shelf life. In some cases, we will see a trend two or three (or ten) times…. yes, lemons, I’m looking at you…. before they pass. In this case, I am ok with it. The Golden Hour color story is luxe and cheery and works well across seasons. I can see it sticking around for a while.

Want more market focused trend direction for your collection development? Take a look at our Trend Portal.

Images were taken from the Resort 20 collections at vogue.com