Print Life Tips

Adding Value to your Print Designs

adding value to your designs with a twin print

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I'm leslie!

A boutique print studio owner living in Southern California. I help freelance print designers find their niche & market focus in the apparel industry, clean up & curate their portfolio and implement strategies for growth in their business!

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Need help with your portfolio?

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Ready to increase your visibility and create a portfolio that will attract your ideal clients?

An easy way to add value to your work is by including a twin print. This can be a simple geo, stripe, dot or ditsy and wether you are selling directly to clients or working with a studio, I have found this to be a great way to offer clients value in their print purchase over the years.

WHAT IS A TWIN PRINT?  

A twin print is a secondary print cohesive in hand quality and or color that ties back to the main print. I know you might be thinking…a coordinate? Yes. It is similar to a coordinate print, but the difference is in apparel print design the twin print is included in the set up of the presentation and is sold as a set. Buyers love the added value in their purchase and I can tell you from experience sitting on the buyers side of the table, that I would always gravitate toward prints that offered versatility and added value.

Do you have work in your archives you could freshen up by adding a twin?

For more on all things print life, take a peek at our free community on facebook!

xx Happy Designing ~

Leslie

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