Print Trend: Condensed Floral Stripes

By LK | 0 Comments

Love this floral story we have been seeing in the Resort 20 collections. Condensed florals worked into diagonals and stripes in a variety of moods and palettes. Romantic, retro and traditional looks from the same theme here, gorgeous!

Print Trend: Wave Rider

By LK | 0 Comments

Loving these wavy lines from the Resort 20 Collections. Shown here are both vibrant and sophisticated waves that could both work as a print rather than woven, knit or applique as shown here. So fun to play with these shapes.

Direction: Groove is in the Heart

By LK | 0 Comments
The Print Book digs into the runway looks from Resort 2020 and finds the La DoubleJ collection to be a great print trend for Swimwear 2020

The runway is the best place to start when doing your research for print trends. Several collections on the runway for Resort 2020 spoke to that sixties print spirit. La DoubleJ and Pucci being the strongest. La DoubleJ captured that quintessential ‘Brady Bunch’ look while modernizing it with bold print mixing. I love the pairing of the vibrant stripes with the washed-out watercolored floral.

Folk florals were shown as well in the La DoubleJ collection, infused with a strong sixties wallpaper look which I think freshens that trend up a bit.

Pucci was, well….being Pucci. Always so very lovely and so very sixties. The wavy line trend and bold paisley prints are nostalgic with the cut-up print shown on the skirt adding that modern touch. All in all, this print trend would make an awesome direction for a swim collection.

Color Trend: Golden Hour

By LK | 0 Comments
color trend forecasting, trends, color direction, runway color direction

Resort 2020 runway showed us golden yellows, spicy oranges and bold shades of red. And although this palette is not new to us, I feel it will carry through next year and remain strong in commercial markets.

Social media and oversaturation in the market are giving trends, both print and color, a much longer shelf life. In some cases, we will see a trend two or three or ten times…. yes, lemons, I am looking at you…. before they pass. In this case, I am ok with it. Such a lovely color story and would work well for a fall 20/21 sleepwear collection.