Ulla Johnson has such distinct craftsmanship in her silhouette, color and print selection. Such a lovely balance of old and new in the way her looks are styled. Her free-spirited collections are a true celebration of fashion immersed in color and print and I look forward to her collections the most each season. Even the solid pieces give so much inspiration to a print designer in terms of color, structure and the overall look and feel.
View the rest of the Ulla Johnson Resort 21 collection here
When I begin developing design briefs for my team, I like to look to the runway and pull from one or two collections at a time. Then I look to a few key commercial brands that I feel align to the same customer base. I try to identify similarities as well as key differences to understand what this particular audience might love most about these looks and what they might like to see more of. Interested in taking a look at our market focused approach to design briefs? Check out the Trend Portal here!
What are some of your favorite designers to watch on the runway?