branded vision board, novella royale, print life

The Branded Vision Board

While working through the content for my workshops, it struck me how important a branded vision board is to our whole process as designers. For those of you who have attended any of my workshops, you might have already done this. But for those of you who have not, I wanted to share that process […]

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Do You Know Your Design Niche?

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Building a Business you Love

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What is a Print?

business

Looking to the past to create newness

direction

White Buffalo is a boutique print studio that I own and operate from my home in Agoura Hills. Just a short drive over the canyon from Malibu I live with my husband, our Son and our cat, Scooter. I never imagined we would leave West LA for the suburbs, let alone back where I grew […]

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freelance print designer, freelance life, work from home

There are so many paths you can take to find yourself with a beautiful career as a freelance print designer. The most important place to start is by answering some very important questions about what it is you want from your career. Once some of these questions have been answered you can begin to reverse […]

Getting started as a freelance print designer

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When I started out in the industry, I was not familiar with the term prints. Even in fashion design school when we choose fabrics for our collections, some were solid and some had patterns or textures. It was as simple as that. It wasn’t until my first job in the sleepwear industry as a graphic […]

What is a print?

Business

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print life, print design, leslie kenehan, white buffalo studio

White Buffalo is a boutique print studio that I own and operate from my home in Agoura Hills. Just a short drive over the canyon from Malibu I live with my husband, our Son and our cat, Scooter. I never imagined we would leave West LA for the suburbs, let alone back where I grew […]

My White Buffalo

Business

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What are your work from home rituals?

Increase Productivity with Rituals and Routines

Self Care

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checking in on our creative community during covid-19

I hope you are all doing well and finding ways to stay stress-free during this unusual time. Not knowing what to expect in our work, our freelance life, or our industry is all a lot to think about…and I want you all to know that I am here. If you have questions, need someone to […]

Checking In

Self Care

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fast fashion, looking to the past, resell, vintage

Looking to the past to create ‘newness’ is nothing new… ‘if we want things to continue…first, everything must change’ I heard the above quote at a forecasting seminar last week in LA, and it stuck with me. There are so many ways you can interpret this today, but for me…it isn’t about the idea of […]

Looking to the past to create newness

Direction

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design niche, surface pattern designers

A combination of your niche, your unique style and your market focus as a print designer.

Design Niche

Business

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It was demanding, heartfelt work.

Building A Business You Love

Business

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ss20 runway print trends snakeskin

We have been seeing snakeskin both on and off the runway for years. This is a great example of the way classic prints can turn up again and again. A great way to add value to your online collection or print offerings is to choose a classic print that aligns with your clients and skillset […]

Snakeskin

Market Trends

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Do the (side) hustle!

Do you want to learn the different ways you can utilize your skills to create a side stream of income?