The Importance of A Market Focus

Today we’re going to be talking about the importance of a market focus as a print designer in the apparel space. The three main reasons to have a market focus have been outlined below to help you see how this can begin to shape your career and impact the success that you’ll find along your […]

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Do You Know Your Design Niche?

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Building a Business you Love

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What is a Print?

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Looking to the past to create newness

direction

If fabric is the hand, then the prints are the heart.

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Designer Inspiration

Have you ever felt stuck trying to identify your unique style as a print designer?

Three M’s to identifying your unique handwriting

Print Life Tips

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Once creative direction has been established it is important to get on the same page

4 Questions to ask your client before beginning a custom print

Print Life Tips

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If fabric is the hand, then the prints are the heart.

Prints are the heart of fashion

Designer Inspiration

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branded vision board, novella royale, print life

While working through the content for my workshops, it struck me how important a branded vision board is to our whole process as designers. For those of you who have attended any of my workshops, you might have already done this. But for those of you who have not, I wanted to share that process […]

The Branded Vision Board

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freelance print designer, freelance life, work from home

There are so many paths you can take to find yourself with a beautiful career as a freelance print designer. The most important place to start is by answering some very important questions about what it is you want from your career. Once some of these questions have been answered you can begin to reverse […]

Getting started as a freelance print designer

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create cohesion in your mini print collections

Create cohesion in your mini print collections

Print Life Tips

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When I started out in the industry, I was not familiar with the term prints. Even in fashion design school when we choose fabrics for our collections, some were solid and some had patterns or textures. It was as simple as that. It wasn’t until my first job in the sleepwear industry as a graphic […]

What is a print?

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print life, print design, leslie kenehan, white buffalo studio

White Buffalo is a boutique print studio that I own and operate from my home in Agoura Hills. Just a short drive over the canyon from Malibu I live with my husband, our Son and our cat, Scooter. I never imagined we would leave West LA for the suburbs, let alone back where I grew […]

My White Buffalo

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What are your work from home rituals?

Increase Productivity with Rituals and Routines

Self Care

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Do the (side) hustle!

Do you want to learn the different ways you can utilize your skills to create a side stream of income?