Over the years I have found that a lot of time can be saved by asking this short set of questions before diving in to print development.
- What are the file requirements, if any? (for example AI or PSD)
- Does the file need to be delivered in repeat? If so, what are the factory requirements/specs?
- Are there a maximum number of colors required or will it be printed digitally?
- Will you be needing Pantone call outs?
Once creative direction has been established it is important to get on the same page technically speaking as well as timetables and cost etc. This will also help to set expectations for deliverables so the client doesn’t end up with a psd file when they need vector art or a watercolor floral with a millions colors that has to be indexed to 8 screens…and so on.
Include delivery dates and number of revisions as well ~
It may seem very simple, but these four questions can really offer some clarity for both you and your client before diving in. If you like this content, take a peek at our Print Life Membership, created to support freelance print designers and boutique studios alike.
xx Happy Designing ~
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