Hey! I'm Leslie
I am obsessed with art direction, mood boards, business and boho everything.
I’m your go to designer for all things growing your print design passion into a successful business.
A boutique print design studio owner, artist & educator
You can find me running my print studio, working with our sister studios at The Print Book, researching market trends, obsessing over the runway or working with designers in our membership to get their business up and running.
I didn’t always have a boutique studio, consistent clients, or the courses.
It all started with my first non-retail job in the fashion industry, that truth be told, I landed with a portfolio pieced together the night before. By chance, literally a power outage in the city, I was given the opportunity to develop a print that was picked up my Neiman Marcus!
I thought I’d MADE IT. And, coffee in my left hand and right hand to the sky, we’d share a laugh together right now (if we could meet up) because it was anything but easy.
I began watching and learning from the other designers, pouring over the runways and watching sales reps come and go with their big suitcases full of prints. Then, one day I knew. I wanted the big suitcases full of prints. I knew I wanted my own studio.
I started a small business with a whole lot of heart and navigated the ins and outs of the apparel industry with a LOT of trial and error to build a successful studio.
And, now, I’m here how to teach you!
I believe in creative intuition, designing with your end user in mind, less is more and in working smarter...not harder.
Keeping up with fast fashion. It is time to slow way down and create from a place of intention.
Running my studio, working with our sister studios at The Print Book, doing market research, obsessing over Etro on the runway or ... at the zoo with my son Leif.
Oil cleansing, family breakfast, business podcasts and watching a show with the hubs. Preferably with a cocktail!
Skill and an artistic eye are just a part of your success.
Cue head nod and “please someone show me how to do this?!” moment.
You’re an artist! You weren’t taught all things marketing and business. Not to mention the lack of information in our industry.
Growing a print design business often feels like trudging through water, and you know if you could juuuuust figure out how to get these designs in the hands of the right clients... Your momentum would be endless!
Your prints deserve more than to sit unseen in an unfinished portfolio and you deserve more than the constant mind-boggle of wondering what to do next to truly grow your business.
It’s time someone pulled back the curtains and showed you step-by-step how to grow a successful print design business.
Dream of selling your designs?
A few of my favorite things. . .
Shopping the stores. It is so important to know your market. Trends aside, it is all about understanding your clients and their customers needs as best you can.
drink the wild air...
Living just a short drive over the canyon to Malibu & Zuma Beach.
Having my own business and working from home. Even though building a business doesn't leave you as much time freedom at the start...you know it's the goal and it keeps you moving.