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The Branded Vision Board

While working through the content for my workshops, it struck me how important a branded vision board is to our whole process as designers. For those of you who have attended any of my workshops, you might have already done this. But for those of you who have not, I wanted to share that process […]

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A boutique print studio owner living in Southern California. I help freelance print designers find their niche & market focus in the apparel industry, clean up & curate their portfolio and implement strategies for growth in their business!

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While working through the content for my workshops, it struck me how important a branded vision board is to our whole process as designers. For those of you who have attended any of my workshops, you might have already done this. But for those of you who have not, I wanted to share that process with you today!

A branded vision board is a great first step to take before developing a new collection, launching a new product or business, or even before applying for a design job. Getting to know who you are as an artist, what you love, what lights you up and what drives you through your design process. It will help you to create with ease and confidence the more in tune we become with our brand, our identity and our craft.

The first steps to creating your branded vision board:

  • Select images from around your home, from your past or daily life that spark joy or tell a story about who you are and what you love.
  • Images of print styles, motifs, hand qualities and mediums you love to work with or that you feel align with who you are as an artist.
  • Images pulled from the brands, markets & style that you want to create into or your ideal clients.

Where do you see your creative business taking you. What feels aligned to your unique style? Once you compile your imagery, lay it out into a mood board and keep it around as you move through development. Change it up whenever you feel you need a little inspiration or if you hit a creative block. I would love to see what you create and to hear whether or not you found this exercise enjoyable or beneficial to your workflow. Tag us on facebook or join our private facebook group here! Happy designing!

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