I started White Buffalo Studio in 2012 as a side hustle. I took care of my freelance clients during the day and built my business at night. It was critical, heartfelt work. Making prints, finding clients, attending my first trade show, sales, social media you name it. Early on, I briefly took on a partner and have hired a couple of people here and there over the years. But for the most part, I have run this business on my own with teams of consignment artists along the way.
I have seen it through tough beginnings, beautiful months of consistent sales and have also seen the impact of running things alone when you have to take a step back. I started over twice now, but, I have learned so much in the process.
There are pros and cons to building your business yourself.
Looking back on things, there were times that I could have had some significant growth if I would have invested in a studio space, hired an in-house team and implemented a social media strategy. But, my goals for having a business at the time were never really about growth or money, it was always about time freedom and doing what I loved.
It is interesting to me that I thought I had to choose between money, growth and time freedom when they are in fact linked. When I stepped back after having my son in 2017, I began to see that I had created a business that was running me rather than the other way around. I was enjoying the time with my son and realizing that working myself around the clock was no longer anything I was interested in. I became more interested in learning how to create more impact with less time, set growth goals that worked for me, I leaned into marketing and completely fell in love with the business.
When you try to do everything yourself, you don’t leave any room for growth. Once I restructured things and began again from a place of alignment to my desired outcome, things became easier.
Are there areas you could be spending more time to grow your business? Are you implementing the power of no? Do you have monthly sales goals? Are you growing your client list? Do you know your niche and market? Are you cutting through the noise?